JulesSteinberger: Then vs. Now
Steinberger was once one of the most innovative names in the industry. In the late ’70s and ’80s, Ned Steinberger introduced graphite construction, headless designs, and the TransTrem—true game-changing ideas that put the brand in the hands of major touring players.
That trajectory shifted after Gibson acquired the company in 1987. By the late ’90s, production had largely faded, and the brand lost its direction.
Today, Steinberger exists mainly as the Spirit line—a budget import series that shares the look, but not the innovation, of the original instruments. The graphite builds, cutting-edge hardware, and forward-thinking design philosophy are gone.
What makes this more noticeable is the current market. Headless guitars are back in a big way, with brands like Strandberg and Kiesel pushing the concept forward—essentially expanding on what Steinberger started. Meanwhile, Gibson’s handling of the brand has been minimal, with little sign of serious investment or revival.
Whether intentional or not, it feels like Steinberger has been left to coast as a name rather than developed as a brand.
From industry pioneer to entry-level label—while others carried the torch.
Premier Drums: Then vs. Now
Premier was once one of the most respected names in drums. Founded in England in 1922, the company built its reputation on British craftsmanship, innovative hardware, and strong artist support. Through the mid-20th century, Premier kits were played by top drummers across jazz, rock, and pop, and the brand became closely associated with the rise of British music in the ’60s and ’70s.
By the ’80s and into the ’90s, Premier remained a major player, producing high-quality kits and continuing to innovate with hardware and shell construction. Their drums were widely available, professionally endorsed, and firmly in the conversation with other top-tier manufacturers.
That standing began to fade in the early 2000s. A combination of ownership changes, financial difficulties, and shifting manufacturing led to inconsistent product direction and reduced global presence. UK production eventually ceased, and the brand lost much of its identity and momentum.
Today, Premier exists largely as a budget and mid-level brand, with import lines carrying the name but little of the prestige that once defined it. While the logo remains familiar, the innovation, visibility, and artist roster that built the brand are no longer central to its identity.
What makes this more noticeable is the current market. High-end drum manufacturing is thriving, with brands like Sonor, DW, and Ludwig continuing to push quality, customization, and artist engagement. Meanwhile, Premier’s presence is minimal, with limited visibility on major tours or in top-tier product conversations.
Whether intentional or not, it feels like Premier has transitioned from a leading manufacturer to a legacy name operating in the background.
From world-class British icon to a quiet name in the background.
Discussion: Then vs. Now — What Happened to These Brands?
We’ve talked about names like Steinberger and Premier—brands that once pushed innovation and held a strong presence, but today seem to exist more as legacy names than active leaders.
What other brands do you feel fit this pattern?
• Once innovative or dominant
• Now reduced in visibility, direction, or influence
Is it poor ownership, lack of investment, changing markets… or something else?
And just as important—can any of these brands make a real comeback?
Curious to hear everyone’s thoughts and examples.