Gretsch has ruthlessly stuck to old school ways of doing things. I have been to their factory and seen it in action. What makes Gretsch unique is that they refuse to modernize. They have really old equipment, in most cases (some of it actually originated at Slingerland) and an old soul when it comes to building drums. I had a boat load of Gretsch gear a few years ago, and there is certainly a unique magic to the sound that probably comes in part from their oversized shells.
Gretsch still maintains their place on the modern drum world despite being old school as can be. This is one of very few drums brands currently under the control of its founding family, though ownership changed a few times along the way.
